The Life Blood of Sales?
If the life blood of a business is sales, then the life blood of sales are customers. Yet the question for every business owner is where are they? Customers can sometimes be elusive, even when they are right in front of our eyes.
Who is your customer really?
Demographics... Research like crazy. We already knsow that your customers will fall into a particular demographics. There are four major demograhic types:
How do they (currently) like to be reached?
The point is, that if you have an audience aged 50-60+ they may prefer print media, flyers, direct marketing for example. A younger demographic may prefer social platforms such as Facebook, instagram or Tik Tok.
For a local audience it may be as straight forward as platforms such as: Neighbourly, Newspapers,
Networking groups, Local Facebook groups, #hashtags, Twitter/Instagram Search. Or you might search for people who buy products or services similar to yours. If you have a band the manager might be searching for people who join groups for a genre of music (say cover music or classical music). A local author might be looking for Book Clubs to approach. For local authors, often the local bookshop will promote local authors. As you can see the list is ongoing.
What are some of the ways to find customers?
As an example:
If you were selling to sports parents... where do those parents hang out? (other than the local sports ground on Saturday morning) Your list might look like this: grocery stores, gas stations, local dairies, car washes, cafes, sporting goods stores. You can advertise on the bulletin board at the local car wash or grocery store--preferably ones that are close to sports clubs. Even better (if budget allows), sponsor a local kids' team. Parents sometimes feel obligated to use the services of those who help pay for uniforms, equipment, programs and the various fees involved in children's sports.
Research, Test, Measure, Adapt, Repeat
This is all about knowing your market.
Blogs to guide you...
Click Here for a blog on finding customers quickly. There are a number of points you will note as already identified from this Rebel web page and from the Rebel programme.
Click here for a great blog on market segmentation.
Click here for our Rebel Course Notes on the Business Model Canvas. This provides a review of your Value Proposition (Product or Service) and how your customer likes to be reached and through what channels.
For additional support please email: firstname.lastname@example.org