The Lens of perception
and reality to merge to wards sales
Is reality sourced through a diverse lens or is our view of possibility hampered by an overlay of life experience that clouds reasonable judgement. In business we are often forced to review a simple question: Who is our customer really?
The value of the answer to this question cannot be applauded enough. In the detail lies the pathway to the customer, to sales, to repeat sales, to a customer who feels you understand them... and in that reality is the rich vein of business gold.
The reality is, as business owners, the fundamentals of 'who is our customer' can be overlaid with our own judgements and beliefs as to what our customer might look like. For example, are the male or female? What ethnicity are they? What age are they? Do they have a steady income, or not? Do they have children or not? As the customer personae is identified clarity emerges on the type of product of service that they will want.
What this means, in reality is that seeing the customer from the right business perspective enables sound judgement on the correct marketing and sales channels and strategies. This is important from a series of business perspectives. Not only sales, but targeting the right audiance with the right platform or medium. In an increasingly diverse world where social media (from Facebook o Instagram to TikTok to LinkedIn) means that real attenion being paid to the best platform and the best positioning of spend enables 'best bang for buck'. BTW... there are no guarentees.
At Rebel we often talk of the great Christopher Lloyd from the Back to the Futrure movies. Why is he important? because he was an easily identifiable example of how experieriments uncover the truth. He tested everything to reach his onclusions and next actions. It is no different for small business owners. But to test, we must measure. Otherwise we repeat... what is that beautifuk definition of insanity! It is doing the same thing again and again and expectiting a different result.
No promises, so test your assumtions and be a Christopher Lloyd.
Back to our opening gambit - what is the 'lens' through which you see (really see) your customer audience and importantly, through what 'lens' do they look for you (your business). Knowing your audience and your positioning towards that audiance will enable perceptions to merge towards reality and all things being equal... sales.